CZ Free audit

Google, Seznam and AI answers

SEO and GEO

So people find you. On Google and in AI answers, which people use more and more alongside search. Basic SEO and GEO come with every website we build. This service is the ongoing work on top of that. To start, we send you a simple free audit within 48 hours: what holds you back in search and what to do about it.

  • Google and Seznam
  • GEO for AI
  • Report before and after

What SEO covers

SEO (search engine optimisation) rests on three things:

  • Technicalthe site loads fast, search engines can crawl it and every page has a clear title and description.
  • Contentpages and copy answer what people actually search for, including the process, price and common questions.
  • Trust beyond the websiteyour business profile on Google and Firmy.cz, reviews and mentions of you on other websites.

What you get

  • A website audit and fixes for whatever holds you back on Google, Seznam and Bing
  • Pages and copy for what people actually search for
  • Your Google Business Profile and reviews (if you serve customers at your premises or at theirs)
  • GEO: a website that AI assistants such as ChatGPT can understand

How it works

  1. We review your website and how it shows up in search today.

  2. We fix and add to your website, copy and business profile.

  3. We hand over an overview: how the website shows up in search according to Google Search Console, what we fixed and added, and what we recommend next.

What is GEO

GEO (Generative Engine Optimization) is looking after your website and the mentions of your business online, so AI assistants such as ChatGPT, Gemini or Perplexity can find you and mention you in their answers. It rests on the same foundation as SEO: a clear website and mentions of you on other websites. Ask “who can build me an e-shop for wooden furniture” and the AI answers with a few names. GEO means doing everything so that your business can be one of them.

Nobody can guarantee that AI will mention you.

There is no special trick for AI.

When SEO doesn't make sense

  • You need enquiries this month. SEO shows in weeks to months, paid ads work faster.
  • Hardly anyone searches for your service, because it is new or very specific. Ads and mentions in your industry help more.
  • The website has nowhere to send people: no contact or clear offer. Fix the website first.

How to recognise good SEO work

  • The supplier tells you exactly what they changed on the website.
  • They show results from Google Search Console or visitor stats, not just their own tool.
  • They don't promise the top spot or a specific ranking.
  • They don't buy links from directories and article farms.

FAQ

Didn't find your answer? Write or call us.

Na očích is run by Matyáš Šingel. We work remotely, wherever you are based. Company details →

What is GEO and do I need it?

GEO is looking after your website and the mentions of you, so people find you not only on Google but also in answers from ChatGPT or Gemini when they ask for a business like yours. The more people ask AI, the more sense it makes. Every website we build for you gets basic SEO and GEO.

What is the difference between SEO and GEO?

SEO is about where you show up in search results. GEO is about whether AI mentions you when someone asks for a business like yours. Both rest on the same foundation: a clear website, plain information about what you do and where, and mentions of you on other websites.

Can you guarantee the top spot on Google?

No, and nobody honest can. Google decides the order and it changes. What we can promise is what we do: fix what holds your website back, add pages for what people search for, and show you at the end what has changed.

SEO or paid ads?

Ads bring visits straight away, but only while you pay for them. SEO takes longer to get going, but visits from search don't stop the moment you stop paying. Starting with both often makes sense.

Do I have to write a blog for SEO?

No. A blog helps when it answers questions your customers really have. Writing articles just for Google makes no sense. Well-written service pages and FAQs are often enough.

Do I need a new website for SEO?

Not necessarily. We start by auditing the website you already have and fixing what holds you back in search.

Someone already did SEO for us and it didn't help. What now?

We start by checking the website and what was done on it. Often it is a technical error, missing pages for what people search for, or bought links that don't help. Then we tell you what to fix.

Do you help with the Google Business Profile?

Yes, if you serve customers at your premises or at theirs. Google intends the profile for such businesses. In that case it is part of the service, including reviews, which people often use to decide whom to contact.

How do I know it helped?

At the start we note how the website shows up in search according to Google Search Console. At the end you get an overview of what we fixed and what changed in the data. Whether AI assistants mention you can't be measured reliably, so we don't promise it.

What should I prepare?

Access to your website admin, to Google Search Console and Seznam Webmaster if you have them (if not, we set them up together), and to your Google Business Profile if you have one. Plus a list of services and places where you want to be seen, and a few searches your customers should find you by.

How long until SEO shows results?

We make the fixes on the website right at the start. Search engines and AI assistants then need time to crawl the pages again and start showing them. It usually takes weeks to months, not days. We can't give you an exact date in advance, because we don't decide it.

Other services

  • Website design

    Custom business websites and e-shops.

  • Website redesign

    We rebuild your old business website so it reads well on mobile and brings in enquiries.

  • Social media management

    Instagram, Facebook and TikTok for your business: a plan a month ahead, posts, reels and ads that send people to your profile and website.

  • Business video

    Ad spots, company and product videos with 3D and animation.

  • Launch package

    Website, video and social in one go.

A free audit within 48 hours

Tell us what you need

Send us a link to your website and tell us what people should find you by. Within 48 hours we send you a simple free SEO and GEO audit: what holds you back and what to do about it. No commitment.

What should we show you for free?

An e-mail or a phone number is enough.

We only use your details to send you the audit. Privacy policy